The New Masthead of Ke Alaula and Its Design.

Have you ever wondered about some of the design choices in newspaper mastheads? The newspaper Ke Alaula provides us with an example of a masthead along with the story and explanation behind its design.

Kamehameha School students learning the Hawaiian language, 1944

The serial column in which this article appears in Ka Hoku o Hawaii and starts off as “Kou Maua La” and runs from May 12 to November 10, 1943. It is corrected to read “Ko Maua La” from December 4, 1943 to April 25, 1945. The articles are penned by Evelyn Desha under the name Kaimalino. This continued her previous column, “Ko’u La.” Her writing speaks of everyday life with her husband, Stephen L. Desha Jr.

Konohī

The Hawaiian word for the lunar new year, Konohi, comes from the beginning of a Cantonese greeting heard often during this season, “Kung Hei Fat Choi” (恭喜發財).

A New Year Message of Appreciation

Mrs. Kaapuwai Kanealii writes to the newspaper Ka Nupepa Kuokoa to publicly show her appreciation for the hospitality she received during the new year from the people of Kamalō, Molokaʻi.

Birthday of Queen Kapiʻolani, 1888.

In 1887 Queen Kapiʻolani traveled to England to attend Queen Victoria’s Jubilee, where she appears in her famous gown trimmed with peacock feathers. For her birthday the following year she invites ladies to a state reception at ‘Iolani Palace. Kapiʻolani chose the peacock gown for this occasion as well.

Christmas Tree Firsts in Hawaiʻi

The first mention of a Christmas tree in Hawaiʻi appears to have been in 1858. On the 30th of December, The Pacific Commercial Advertiser ran an article on Mrs. [Mary] Dominis and her “magnificent ‘Christmas Tree’” at Washington Place.

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