Close this search box.

Advertisement Codes

Cover Image: Masthead of Ka Nupepa Kuokoa published on April 5, 1862.

Is it only me, or has anyone else looked at ads and announcements and puzzled over the numbers at the bottom? This code reminds the newspaper typesetters the number of issues or the length of time an ad is to run.

Image: Kona Inn with new dining room in foreground; Kailua, Kona, Hawaiʻi. Photo by Pan American Airways, 1947–48. Bishop Museum Archives, SB 210100

Image sharing on social media is welcome. For all other uses please contact, Bishop Museum Archives.

Image: “Kula Beritania.” Ka Hae Hawaii, December 24, 1856, p. 171 [Buke I, Helu 43]


In the back room of Kawaiahaʻo, there is a school that teaches children of Hawaiʻi nei the English language. These are the school hours: from 8 o’clock in the morning to 1 o’clock in the afternoon. 43-2t1

(Hae Hawaii, 12/24/1856, p. 171)

Image: Spencer, C. N., “Olelo Hoolaha.” Ka Nupepa Kuokoa, December 2, 1861, p. 4 [Buke I, Helu 4]


WHEREAS, I HAVE BEEN APPOINTED by H. L. Sheldon, a Circuit Judge of Hawaiʻi, as executor for the estate of Pipi (m) of Waiʻōhinu, Kaʻū, Hawaiʻi, deceased. I hereby notify all persons indebted to the deceased, to make immediate payment, and those having claims against him, to present them to me, at Waiʻōhinu, Kaʻū, Hawaiʻi.

C. N. Spencer (Kale)

October 19, 1861. 2-3t2

(Kuokoa, 12/2/1861, p. 4)

Image: Pelekane, Kimo, “Ili Hooluuia.” Ka Nupepa Kuokoa, March 29, 1862, p. 3 [Buke I, Helu 18]

Dyed Leather.

AT THE LUMBER MERCHANT Kamuela [Samuel H. Dowsett],

Honolulu, February 1, 1862. 11-3m3

(Kuokoa, 3/29/1862, p. 3)

Image: “J. H. Kapuniai.” Ko Hawaii Pae Aina, November 16, 1878, p. 3 [Buke I, Helu 46]

J. H. Kapuniai


HE IS PERMITTED to stand before all Courts of Law of the island of Kauaʻi, and he is prepared to perform all jobs placed before him to do. He can be found at Waimea, Kauaʻi. 42-1yr.4

(Ko Hawaii Pae Aina, 11/16/1878, p. 3)

Image: Keliinohola, Mr., “Olelo Hoolaha.” Ka Leo o ka Lahui, January 25, 1893, p. 3 [Buke II, Helu 629]


Know you all, you are forbidden to extend credit to my wife, Mrs. Keliinohola, for she left me for no reason. Those who do not heed, the costs incurred shall be upon them.

Mr. Keliinohola.
Armory, January 13, 1893.
jan16 tf5

(Leo o ka Lahui, 1/16/1893, p. 3)

Image: “Hokele Kona.” Ka Hoku o Hawaii, August 7, 1946, p. 1 [Vol XL, No 49]


Hawaiʻi Island

The Kona Inn will fulfill what brings joy to your soul.


Agents for Kona Inn6

(Hoku o Hawaii, 8/7/1946, p. 1)

To give you an idea of what it cost back then to put an ad in a Hawaiian language newspaper, according to Henry Whitney, owner of Ka Nupepa Kuokoa:

Image: Wini, Hanale M., “No na Olelo Hoolaha.” Ka Nupepa Kuokoa, April 5, 1862, p. 3 [Buke I, Helu 19]

Pertaining to Announcements.

FOR ALL THOSE WHO WANT to place an Announcement in this Paper, here below are the costs if it does not exceed a single-sided stationery page, and 10 lines of type.

For one week 50c

For two weeks $1.00

For one month (4 weeks) $1.50

The costs for an Announcement for stray animals are as seen above.

But if it is longer than a single-sided stationery page, then the cost will be doubled, and if it is very long, the cost will be a little more.

Send payment and the announcement to be printed; if not, it will not be printed.


(Kuokoa, 4/5/1862, p. 3)

143 is the Hae Hawaii issue when the ad began, while 2t stands for 2 times. This ad began on 12/24/1856 and ran until 12/31/1856.

22 is the Kuokoa issue when the ad began, while 3t stands for 3 times. This ad began on 11/1861 and ran until 12/2/1861.

311 is the newspaper issue when the ad began, and 3m signified that it ran for 3 months.

442 is the newspaper issue when the ad began, and 1yr shows that it ran for a year.

5jan16 tells you the announcement first appeared on January 16, and tf [till forbid] signifies that it ran indefinitely until Mr. Keliinohola gave the newspaper notice to stop.

6Sometimes announcements were printed without any indication of start and end date.

This post is part of He Aupuni Palapala: Preserving and Digitizing the Hawaiian Language Newspapers, a partnership between Bishop Museum and Awaiaulu with assistance from Kamehameha Schools. Mahalo nui loa to Hawaii Tourism Authority for their support. Learn more about this project here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up for our Newsletter

Nūhou Mondays

Introducing Nūhou Mondays

Member Spotlight

Paula Pua


Patience Namaka Wiggin