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Cover Image: Masthead of Ka Makaainana published on February 10, 1896.

Aloha Nūhou Monday!

Dear Reader, Hawaiian language newspapers served as a modern messenger. It was where pronouncements were made by the monarchs, new laws were announced, vital statistics were reported, and the latest deals were advertised by businesses.

Here is a sampling of advertisements placed in the Hawaiian language newspapers by Manufacturers’ Shoe Company through the years along with a photo of the storefront.

Image: Manufacturers’ Shoe Company calendar for 1896 utilizing color! The knife wielded in the hand appearing at the center accompanies the slogan, “High prices cut by the knife.” (Ka Makaainana, February 10, 1896, p. 9)

Image: Manufacturers’ Shoe Company advertisement announcing the sell-out of women’s shoes. (Ka Nupepa Kuokoa, July 26, 1901, p. 6)

Image: Manufacturers’ Shoe Company advertising stylish shoes for the home. (Ka Nupepa Kuokoa, August 13, 1909, p. 5)

Image: Manufacturers’ Shoe Company; Honolulu, Hawaiʻi. ca. 1927. Bishop Museum Archives. SP 215898.

Image sharing on social media is welcome. For all other uses please contact

This post is part of He Aupuni Palapala: Preserving and Digitizing the Hawaiian Language Newspapers, a partnership between Bishop Museum and Awaiaulu with assistance from Kamehameha Schools. Mahalo nui loa to Hawaii Tourism Authority for their support. Learn more about this project here.

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