Business Advertisements.

Cover Image: Masthead of Ka Nupepa Kuokoa published in October 1861.

Aloha Nūhou Monday!

Just as advertisements are sought after by newspapers today to help pay expenses, the old Hawaiian language newspapers did so as well back then.

Here are a few interesting business advertisements from the past.

Image: “Hale Kuai. NALO MELI.” Ka Nupepa Kuokoa, October 1861, p. 3.

HONEYBEE1
SHOP
OF
HALEWAI.2
JOHN THOMAS WATERHOUSE’S
At this shop, there are many goods
appropriate for men, women,
and children; new goods
from California.

CAMEL.3

Those who make a purchase at this establishment,
they will see the

CAMEL

without a fee.

There is always the Flag of the
HAWAIIAN NATION
placed at the door of this
SHOP.

(Kuokoa, 10/1861, p. 3)

1In English, Waterhouse’s shop was called “Bee Hive.”

2Halewai literally translates to “Waterhouse,” and was just one of the names for John Thomas Waterhouse. Other names you will find him under are “Walakahausi” and “Walakahauki.”

3Hawaiians were reading about camels from at least March 14, 1834, when “kamelo” were first described in Ka Lama Hawaii.

Image: “Kuai i na Nupepa me na Buke Nupepa,” Ka Nupepa Kuokoa, March 10, 1922, p. 5.

Purchase Newspapers and Magazines

At the News Cart of Fisher

(Kuokoa, 3/10/1922, p. 5)

Image: “Eia me makou no kou nana ana…,” Ka Nupepa Kuokoa, February 13, 1920, p. 5.

We have for your inspection hundreds of hand-tailored suits at about one-half the custom tailor’s price.

No guess work about the fit—you can see for yourself before you buy.

Heavy suits and overcoats for steamer wear.

Open a Charge Account

Liberty Bonds Taken in Trade

The MODEL CLOTHIERS

Fort Street

(Kuokoa, 2/13/1920, p. 5)

Image: “Ua ma-ka makou i na kumukuai…,” Ka Nupepa Kuokoa, February 20, 1920, p. 3.

We’ve marked the prices of our suits, raincoats and overcoats to the very lowest notch considering the quality we give you.

It isn’t because they are not worth more—it’s because we want to sell more of them.

You can positively save $10 to $20 on most any suit in the house. May we show you?

Heavy suits and overcoats for steamer wear.

Open a Charge Account

Liberty Bonds Taken in Trade

The MODEL CLOTHIERS

Fort Street

(Kuokoa, 2/20/1920, p. 3)

Image: “Eia kea no o na lole e hoihoi ai oe…,” Ka Nupepa Kuokoa, February 27, 1920, p. 3.

Here are the kind of clothes that will make you feel right in any company.

Smart, stylish suits and overcoats in single and double-breasted models, in cheerful patterns and fancy mixtures.

Our clothes and prices will please you.

Heavy suits and overcoats for steamer wear.

Open a Charge Account

Liberty Bonds Taken in Trade

The MODEL CLOTHIERS

Fort Street

(Kuokoa, 2/27/1920, p. 3)

This post is part of He Aupuni Palapala: Preserving and Digitizing the Hawaiian Language Newspapers, a partnership between Bishop Museum and Awaiaulu with assistance from Kamehameha Schools. Mahalo nui loa to Hawaii Tourism Authority for their support. Learn more about this project here.

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